Our culture, our identity!
Our identity, our right!
Reimagining Women's Empowerment
The “Korkai” Project
Collectivising Women. Empowerment through Employment.
This initiative, co-created with MP Kanimozhi Karunanidhi and the Thoothukudi District Administration was originated to create new labour opportunities for the women of Thoothukudi district.
The entrepreneurial venture was called 'Korkai' and it was created to support a long-term and sustainable source of income for women.
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The Project Launch
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We launched the brand, a brick-and-mortar store, and an E-commerce platform to open direct access to markets.
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We built a capacity of over 600 women producers to develop new/better products, acquire deeper skills in manufacturing, understand and respond to market demands, become financially equipped, and manage the entire 'artisan producer to consumer' chain by themselves.
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Our focus was to form a collective of women to be aware of their political, social, cultural, and economic rights and responsibilities.
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We integrated SHGs into the production and management of the business.
Our goal with this project was to build a venture that accommodates women's everyday challenges and fosters collectivism among themselves to enable the change they envision for themselves.
